What is a cookie?
The Data Controller uses so-called cookies when visiting the website. A cookie is an information package consisting of letters and numbers sent by our website to your browser in order to save certain settings, facilitate the use of our site, and help collect some relevant statistical information about our visitors.
Some cookies do not contain personal data and are not suitable for identifying individual users. However, some contain unique identifiers – secret, randomly generated strings – stored by your device, which enable your identification. The duration of each cookie is included in the respective cookie description.
Legal background and basis for the use of cookies:
The main characteristics of the cookies used on the website:
- Session cookie: Stores the visitor’s location, browser language, and payment currency. Duration: until the browser is closed or a maximum of 2 hours.
- Age-restricted content cookie: Records acceptance of age-restricted content and confirms the visitor is over 18. Duration: until the browser is closed.
- Referrer cookie: Tracks from which external page the visitor arrived. Duration: until the browser is closed.
- Recently viewed products cookie: Records the last viewed products. Duration: 60 days.
- Recently viewed category cookie: Stores the last viewed category. Duration: 60 days.
- Recommended products cookie: Saves the list of products selected to be recommended via the "recommend to a friend" function. Duration: 60 days.
- Mobile version, design cookie: Detects the visitor's device and switches to full view on mobile. Duration: 365 days.
- Cookie acceptance cookie: Records acceptance of cookie use upon visiting the site via the popup notice. Duration: 365 days.
- Cart cookie: Stores products placed in the cart. Duration: 365 days.
- Smart offer cookie: Stores conditions for displaying smart offers (e.g., whether the visitor has already been on the site or has placed an order). Duration: 30 days.
- Auto logout #2 cookie: Logs out the visitor after 90 days based on option #2. Duration: 90 days.
- Backend ID cookie: Identifies the backend server serving the page. Duration: until the browser is closed.
- Google Adwords cookie: When someone visits our website, their cookie ID is added to a remarketing list. Google uses cookies (such as NID and SID) in its products like Google Search to personalize ads. These cookies remember your recent searches, past interactions with ads or search results, and visits to advertiser websites. The AdWords conversion tracking function uses cookies to track sales and other conversions resulting from ads. Cookies are saved on the user’s computer when they click on an ad. Typical uses include: selecting ads based on user relevance, improving campaign performance reports, and avoiding repetition of previously seen ads.
- Google Analytics cookie: Google Analytics is a tool that helps website and app owners better understand user activity. It may use cookies to collect and report anonymous data about website usage without identifying visitors individually. Its primary cookie is “__ga”. These cookies can also work with advertising cookies to show more relevant ads in Google products and across the web.
- Remarketing cookies: These allow ads to be shown to previous visitors or users across the Google Display Network when browsing other sites or searching for related products or services.
- Strictly necessary cookies: These are essential for using the website and enable core site functions. Without them, many features will not be available. These cookies only last for the duration of the session.
- Facebook Pixel (Facebook cookie): The Facebook Pixel is code that helps track conversions, build audiences, and gather analytics on user behavior. It allows for personalized offers and ads to be shown to visitors on Facebook. You can review Facebook’s data policy here.
If you do not accept the use of cookies, certain features may not be available to you.
For more information on deleting cookies, please visit the following links:
Cookies perform various tasks, some of which include:
- Remembering your preferences. This simplifies and speeds up processes (e.g., when entering contact details or viewing a specific map location).
- Collecting anonymous user information — for example, how many visitors used the dealership locator tool. This helps us improve the user experience.
- Recording your site visits, which allows online advertisers to show you personalized messages — such as third-party ads highlighting a current offer.
Remember: you can disable or delete cookies at any time, which will also permanently remove the stored data.